"Our gourmet Grape soda is nothing like you have ever had before. Sipping this yummy, purple concoction will remind you of bubbly summer days. Fire-brewed to delicious perfection this blend of Concord grape juice and raw Wisconsin honey will have you swinging from the rafters with pure enjoyment!"
These are the words of Wisconsin based craft beer and gourmet soda brewery Sprecher Brewing Company. Founded in 1985 by Randal Sprecher, formerly a brewing supervisor at Pabst Brewing Company (yes, maker of PBR).
Sprecher is the polar opposite of behemoth Pabst. A brewery such as Sprecher can focus more on its specialty craft beers and gourmet sodas with an eye on the highest quality and tradition of European style brewing given not only its size and focus, but also its necessary dedication to quality and tradition.
Though smaller, Sprecher Brewing Co. is "proud to participate in Milwaukee's great brewing tradition and we're grateful for the opportunity to present theirr best to you." That being said, lets discuss the description of Sprecher Grape soda and it's bizarre label.
"Our gourmet Grape soda is nothing like you have ever had before."
False, I've had grape soda once or twice in my lifetime, nice try Sprecher.
"Sipping this yummy, purple concoction will remind you of bubbly summer days."
True, this concoction is both purple and yummy. It's bubbly, and does indeed remind me of grape Kool Aid aka Grape Drink aka Purple Stuff, the kind your mom made a big jug off on hot summer days.
False, it's not for sipping, it's for gulping, it's too delicious to sip.
"Fire-brewed to delicious perfection this blend of Concord grape juice and raw Wisconsin honey..."
Fire-brewed has to do with the type of heat source used in the brew kettle to boil the concoction that will become the soda.
So, in the case of this soda, fire-brewed means that there is a flame or gas burner underneath the kettle adding heat to the brewing of the soda.
Therefore, I would agree that this technique makes Sprecher earn the title of gourmet. Add to that fact that actual Concord grape juice and raw Wisconsin honey are part of the recipe this beer is indeed deliciously perfect.
"...will have you swinging from the rafters with pure enjoyment!"
You lost me there grape soda, a gorilla on the label, swinging from the rafters (or grape vine) it's all a bit too much to process.
I will say this. Sprecher gourmet grape soda tastes like grape drink and tonic water had a baby. It tastes simultaneously like grape and honey are partying while Carbonation is the DJ playing early 1990's hip-hop and all of the other ingredients (yeah I'm looking at you Yucca Extract!) dance on your tongue while wearing baggy MC Hammer pants... can't touch this.
So, pull out the old boom box, slip and slide®, and cut offs. Grab some friends, some snacks, and some Sprecher's Grape soda. And relive your childhood summers filled with backyard fun and grape drink.
Doctor Q x 5&A Dime