It's been a long, arduous journey down the road that is the 5D Reset - but we're finally at our destination. Since you've all been so patient and supportive during this process we wanted the focus of our first new lookbook to be about giving you an inside look at the process that went into making the new products. "Quality over Quantity" is going to be a major aspect at 5&A Dime from here on out. Everything from the production side of things to the retail experience in the store will have a new level of motivation. We started executing that with this first new line. We chose shirts made from lighter, softer materials. We used softer inks to keep graphics light but also long-lasting. Our crewneck sweater is a finer cotton that's also light making it a perfect Spring/Summer outerwear piece. The crewneck also has a "crackle ink" graphic that is meant to distress with more washes/wearing. Those are just a few things that went into the new line. Screen printing and garment production isn't really a big secret to anyone, but we've never really shown you guys how and where we do things. This lookbook, while mostly displaying the new goods, will offer a glimpse behind the scenes. Our friend Robert at Sunscreen was an integral part to getting this new product done, and getting it done the way we wanted - which was a big deal for us. Dealing with some companies in the past we've had to bite the bullet on quality or options, but Robert went out of his way to make sure we put out a product we're excited about and proud of. We'd like to send a big thanks to him and his crew at Sunscreen for their help and dedication. Needless to say, we're excited about this first line and can't wait to grow from here.
It's been tough, but it's been worth all the headaches. We set some goals, climbed some obstacles, attained those goals and now we're setting new ones. But for now, enough words - Here's the pics!