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828 G St
San Diego, CA, 92101
United States



Welcome to the 5&A Dime soap box. 

Filtering by Tag: 5&A Dime


Jason Huggins

          Over the years we have experienced tremendous growing pains with our 5&A Dime site. We have had many highs and lows when dealing with our online business. We have experienced the boom of the streetwear industry and that same boom was what caused us to get eaten alive by the large online retailers that followed us. We have also been hacked and we even lost our site back in 2013 due to server issues. These kinds of situations led us to a site rebuild and an immediate change for 5&A Dime online. We decided that with the new site we would focus all our energy on 5&A Dime and less on the brands we carried. Soon after, we moved back to the 828 G location and once again made a change to focus only on the 5&A Dime brand.

          All these instances are what helped mold us into who we are today. However, back when we first launched our site in 2007, things were different! This was uncharted territory for many of us. Not just with the streetwear industry but many industries that now live online. Back then there were only a couple of streetwear retailers taking on the inter-web. One of the biggest influences at that time had to be Ben and Bobby from “The Hundreds”. Although there were many brands before them, these guys were the first to really take advantage of the internet to promote their brand. They give their fans a real behind-the-scenes experience that they were not getting from the brands before them. They paved the way for many of us and laid the foundation for what consumers expect to see with online retailers today. Their style of brand marketing is something that we truly gravitated to and they have unknowingly been mentors to us all these years. Because of this, it has always been important to us that the people that support us get a real sense of who we are as owners of our business and the struggles of running it.

          Ok, yes…this is a lot of words to try and sell you guys on our new weekly blog post, but we thought it important that you understand why we have become who we are and why we decide to do the things that we do. It is time to breath some life back into the 5&A Dime site and blog and our first step is a new blog post we’re titling “5 Favorites”. Each week the 5D crew will be bringing you five things that interest us for that week. It could really be anything that drives or interests us. Also, from time to time we will have special guests post their 5 favorites as well. So, after that long winded explanation, lets kick off the first “5 Favorites” post!

          Alright people, here is my "5 Favorites" for this week. These are in no order and I will do my best to give you a brief (yeah right) explanation about each these items and the reasons I enjoy them.

          BTW, these posts aren't to prove that we know more about obscure shit than everyone else.  All we really want do is to share the stuff we're fucking with at the moment and hopefully we share some common interests with the people reading them. Please feel free to comment below! 


Star Wars Samurai by Ban Dai Tamashii Nations

          I believe I first got a glimpse of these bad boys at Star Wars Celebration this year and then again at Comic Con. Ban Dai Tamashii Nations are the masterminds of these sweet things and to be honest, I don’t really know that much about this brand or their history with Star Wars. I do however know that they look amazing! My buddy Jon got me the Ashigaru Stormtooper for my birthday and I loved it so much I had to pick up one of the Samurai Taisho Vader and another Trooper to make a set. They also have a few others set to release within this next year like, Teppo Ashigaru Sandtrooper, Akazonae Imperial Royal Guard, Death Star Armor Samurai Darth Vader and Meisho Boba Fett. I’m sure most of you guys that already have these or are planning to get them will ultimately keep these boxed up for the sheer collectability. I’m sure you will want to keep them in a light sensitive and temperature controlled room under lock and key never to have the seal broken or have them removed from their boxes. I, however just loved these guys to much not to let them live outside their plastic and cardboard restraints. I even made a special shelf to display them next to my desk so I could stare at them everyday. Isn’t that special?

For more info make sure to check out:  or do a quick Google search and you will find all sorts of sites like selling and pre-selling them. 

Green Tea Waffle Ice Cream by Imuraya

          So this little discovery happened this last week when I stumbled upon it while looking through YelpSD’s IG. As soon as I saw it I jammed over to Mitsuwa to grab myself a couple and oh man, these things don’t disappoint. I mean why would anything artificially flavored disappoint? Plus, how could you go wrong with matcha ice cream, chocolate and waffle? I know I will have my fridge stocked with these for the next few months or till I get burnt out on them.

I’m sure you can find these at any Japanese market freezer section and I’m willing to bet there are all kinds of different brands that make these and other flavors. 



          I saw the trailer for this film months ago and knew I had to see it as soon as it came out. I jumped on the day of its release and I was delighted to see it got a 93% from the critics and 90% from the audience. I was going to go see it no matter what rating it received but it just strengthened my excitement to watch it.

          Let me give you a bit of backstory, my buddy Saul and I share a strange interest in all things having to do with drug cartels and the glorification, history, and horror that surrounds them. I can’t really say for certain why I enjoy them. Maybe it has something to do with the modern Wild West-type feeling it gives me or the fact that we are a neighboring state and city to Mexico. I can’t say for certain but I can say that I have seen most of what Saul has recommended to me and was glued to the tv as I smashed episode after episode for “Narcos”. As for Sicario, it got the job done for me. I don’t want to give too much away because with a couple spoilers the film could easily be ruined. Although, the movie had only a few action scenes that intensity carried throughout the film. I think that the way the movie was scored had something to do with that intensity, too. Again, I don’t want to spoil it so just go see the film. I’m no expert but I have to believe there is a great deal of realism and truth from this film. I think it’s important for people to see it.

Click HERE for more info and to watch the trailer.

Rapha Cycling Club 

          I have been riding bicycles my entire life. As soon as I could get the training wheels off my first bike I did it. I started racing BMX right around 11 or 12 and did that for a few years and then much later in life started to re-live my bmx youth by getting involved with the old school bmx movement that groups like The Outsiders BMX are a part of. When I made the move to downtown San Diego I began riding a bike to get around everywhere. A few years back I saw all you knuckleheads riding fixed gear bikes and I tried hard to make a stand against it, but as soon as I jumped on one I was hooked. I found much freedom in the ride as well as a shared interest in cycling with my homies. The only thing that the fixed frame could not fulfill for me was the long distance ride. I have for many years wanted to get myself a road bike and this last year I made the large investment in the sport and got myself a new roadie. My good bud Nick and I were talking about cycling kits and he brought to my attention a brand out of the UK called Rapha. I went to their site and within minutes had purchased myself my first Rapha cycling kit. I was immediately drawn to the high quality and detail put into their products. You could easily go and buy yourself a cheap cycling jersey for about $50 and believe me I have done this. However, as soon as you put on that cheap garment you can feel it. I’m not here to promote elitist product or say, “Hey you need to pay hundreds of dollars for a cycling kit to feel good about yourself.” But lets be honest, when you get a product that is high quality that you pay a lot of money for, you want to take care of it. It becomes a piece that stays with you for many years. This is how I feel about Rapha. I enjoy this brand so much that I recently applied for the RCC.

          What is the RCC, you ask? Well, The Rapha Cycling Club "is the first cycling club of its kind, an active riding and racing club designed to create a global community of like-minded, passionate road riders". Some of the perks include being a member of one of the many Rapha cycling groups around the world. This will allow you to take part in organized rides and races. When traveling around the world you have access to travel discounts as well as contacting any of the concierges in participating cities. These concierges will set you up with one of their many high-end road bikes so you can ride in whatever city you’re in. There are few more perks but that is gist of it. The reason I have added this to my favorites this week is because I truly appreciate this brand and the attention to the quality of products, marketing, service and the many, many details they put into it. This is a brand we aspire to be like and hope one day to succeed to be. 

Blends Pull-Over French Terry Crew

         Our boys over at Blends have been at the shoe game for almost two decades. They currently have 5 locations in Southern Cali and if you haven’t been living under a rock then you should know that they've had their San Diego location for over a decade now. Over the last year or so they have been developing their in-house brand. It, too, is top tier high quality product with attention to detail. You guys have all seen what they did with Vans, right? Everyone still wants to get their hands on the old schools and sk8 hi’s they've designed. When it came to the collaboration with Vans they made sure the details were there. They were even able to change the classic jazz stripe for the first time in the history of Vans as well as add high grade leather and zippers in places the shoe company had yet to put them before. This attention to detail shows though on the new product they have recently released this past week. I made my way over to the shop to check it out and the first thing to catch my eye was the pull-over french terry crew. Right out the gate the fit is on point! The ribbed side panels are a nice touch and the ribbing is carried over to the cuffs as well. The classic Blends bar logo is embroidered on the front chest and there is a small red Blends Wax Seal logo that is stitched on the sleeve. I have seen this wax seal logo on other product including the Blends x Dehen 1920 Club jacket I picked up last year. That too is an amazing piece that I hope to have for many years to come. If you want to see the rest of the Blends collection please click HERE

          Alright people, that's a wrap on our first "5 Favorites" post. I hope you enjoyed it and please feel free to comment, especially if you have more info to add or if we might have left something out. 



Sorry - We're Closed! (Temporarily)

Jason Huggins

Ladies and Gents!

We're going to be closed Tuesday (today), Wednesday (tomorrow) and Thursday (day after tomorrow) for some quick re-modeling of sorts, but we'll be back at it again on Friday.

We just need a few days to get some new stuff up and running at the shop. We've got a new POS system, new designs on new merch and some reorganizing to do before we open the doors again on Friday. And speaking of Friday, we're having an event to celebrate the re-opening and the new goods!


Come through the shop at 7pm on Friday to hang out and sample some of our sodas and candies. We'll be hanging out after hours to see some friendly faces, listen to some tunes, chop it up about the new stuff going on at the store and drink some unique craft sodas. 

So excuse us during the middle of the week while we work on some things and we'll see you Friday!

Thanks everyone!

- 5&A Dime

5D Reset

Jason Huggins


If you follow any of the 5&A Dime social networks then lately you’ve probably seen us say something about a “5D Reset”. It’s been mentioned, hashtagged and talked about - but we’ve never really explained what it is or what’s going.

Please allow me to do so now...

          The higher ups here at the shop have been doing a lot of brainstorming lately. The powers that be feel like 5&A Dime has lost a bit of its allure. We still have a great reputation and an even better fan base, but something has been missing. Over the last few years Streetwear has changed, in good and bad ways, and with those changes some struggles have come for the shop. We’re stuck - Are we doing something wrong? Is it the store? Is it the product? Is it the economy? Are the mall stores over-saturating the market taking our brands and customers? Do people still shop at brick and mortars or has the internet doomed retail? These (and more) are all questions we’ve been forced to consider as a brand/store, and they’re the questions that brought about the 5D Reset.

          We chose the word “reset” because it evokes the feelings of starting fresh. But it may not be the most accurate term. We’re not starting from scratch, we’re not rebuilding and we’re not going away to come back later. The terms that are more appropriate, to me at least, are “maturing” or “evolving”. Streetwear has changed, but we don’t want to follow a so-called “popular” direction or formula to try and be something we’re not. We’re about honesty, authenticity and customer service. We want to take the opportunity to use our strengths and carve our own path in 2014. 5&A Dime will still be 5&A Dime, but it will be different. You’ll still recognize the shop and the people who run it, and you’ll still appreciate the humor and excellent customer service (if I may say so myself). But there will be minor changes here and there that may lead to some more than minor changes in the future.

          One of the small things you’ll notice will be a change in our “look”. Our product offering will be altered to better reflect the vibe and atmosphere of the shop. The store has a timeless, classic aesthetic and we want the product to feel that way too. We’ll still be carrying Streetwear brands, and we’ll still be inspired by the things that cultured and nurtured us - skateboarding, art, toys, sports, music, etc. Some of those things may be hard to see in our new products, but they’ll be there, just not in blatant graphics on basic tees. Some brands that we’ve had for a long time will no longer be with us, but the shelves will be occupied by new brands we feel fit more in our lane. The selection of products from the brands that do stay will be tailored to our store to make sure the merchandise we’re bringing in fits our desired look. Everything we do will have a reason and purpose behind it.

          We have a renewed sense of focus, and that clarity has brought up some new ideas and new goals. Of the new things, the most different will be our soda and candy selection. We want to move into the future of our retail career by taking it back a few years. Soon, 5&A Dime will offer a selection of craft sodas and vintage candy. Not vintage in the fact that it’s old, expired candy - but vintage in the fact that it’ll be old school, retro brands and flavors. We’re going to have stuff that today’s candy lovers can appreciate while harkening back to the old days when a “5 and Dime store” had stuff that actually cost five and ten cents (and before you ask - No, none of our stuff will be that cheap). Our soda products won’t be your typical 7 Eleven style, convenience store stuff. We’ll have nothing but craft sodas with a focus on local brews, natural ingredients and brands with a history or story to tell. Our goal with this new facet of the store is to engage our patrons in a new way.

          We’re really excited about the new ideas and can’t wait to get these things in the store! We want to bring another element of customer interaction to the storefront. Customers will be able to come in, hang out, sip some refreshing beverages and enjoy their shopping experience. We’re not going for gimmicks. We’re going for that next level of service we feel like has been lost somewhere in time. If you like shopping by yourself in your pajamas then the internet is the place for you. If you want to be treated like a person, enjoy some friendly conversation, and have a good time spending your hard earned money then come through the shop and hang with us.

          We’d like to take this time also to say thanks for any and everyone who has supported us over the years. From the brands we’ve carried to the people who’ve shopped them, we appreciate your time and energy. Sometimes it’s been a blast and other times it’s been rough, but it has always been worthwhile. Thank you guys for everything. We’re excited to get this year rolling forward!

5&A Dime - You’re always welcome!



Back For The First Time

Jason Huggins


 Welcome to the new online home of  5&A Dime! 

          Since 2004, the 5&A Dime store front has been San Diego's home for unique men's clothing. Ten years later and we're gearing up for the next chapter in our ever-expanding story. Many of you may know that our website has been out of operation since December, but we're finally back in business. The online store is still being re-worked, but we'd like to welcome you to the new site and blog. We've hit the reset button, so to speak. From here on out the blog is going to be utilized as our personal soapbox. We'll use it to speak about and display anything important to us. As usual, our Instagram (@5andadime) will be used for showing off the madness behind the scenes at the shop, product updates and event flyers. Our Tumblr will function as the team's dream board, a place where we post material covering subjects from many different mediums that inspire, motivate and feed our creativity. The lines will sometimes blur, but we're aiming for a streamlined approach to our social networking that will be easy and fun to follow. We want you, our loyal customers and fans, to be excited and involved with what's going on online and at the shop. We're extending open arms in welcoming you back to the site and store, but along the way you may notice some changes.

          We're proud and excited to announce that the site isn't the only facet of our business hitting reset. The store is also going through some changes. The classic, timeless aesthetic of our brick and mortar is going to extend to the product within. It's going to be an evolving process, but throughout 2014 you'll start to see new brands come in to the shop and old brands go. The 5&A Dime team wants the product to reflect the vibe of the store. No matter the brand they come from, the graphic tees we carry will be more refined and simple. Branding will take a back seat to details and design that function in a more mature place. We're working towards finding a balance between the cultures we've come from and the way we've grown as people. We want the 5&A Dime line to live and breathe as its own entity, not just tees to represent the store. We've matured and our customers have matured -- so we feel like our product should reflect that. We've spent ten years playing catch up, doing things the way we thought they should be done. From here on out we'll be doing things the way we want to do them. Thanks for sticking around. We can't wait for you to see what we have in store (pun intended).

The 5&A Dime Family